India Fashion Week

What has further boosted India’s place on the map of international fashion? In the recent years the largest domestic cosmetic company of the country introduced the Lakme India Fashion Week, which is hosted under its own banner. This particular event is a platform for buyers and sellers from across the world. It is not only a platform for the established designers; but also a first time ramp for launching new designers. These designers are selected by a panel set up by the company. Apart from showcasing the latest fashion trends, the company uses this as a stage to promote its products.

In order to keep the consumers interest in the range of cosmetics, with each Lakme India fashion week the company launches a theme on the basis of which designers have to create their respective lines. The India fashion week is conducted twice a year, wherein there are two sets of collections - the summer collection and the winter collection.

The designers are given freedom to use fabrics of their choice, however the color scheming has to be based on the theme set by the company. The cosmetic company also introduces into the market a range that is contributed by reputed designers, who have participated in the week.

In the initial two runs of the fashion week there were a lot of glitches. Creases were apparent in organization and showcasing. A section of the press went on a rampage bringing out the various nuances. However, by the third event the company had ironed out all the creases, and today, it is a major event where the who’s who of the celebrity section of society definitely visits a few ramp walks to see what dominates the scene.

In fact, in the last two to three events film stars have walked the ramp for certain designers, endorsing their label. This increases the marked value of the labels.

From the international trade perspective, vendors from around the world visit the India fashion week in order to purchase the latest fabrics, as well as establish contracts with some of the designers in order to have them showcased in their own city. The event is the only one in India, though from time-to-time designers host fashion shows to showcase their latest line of clothes.